Foodmaven | Treysecord.com

Services Provided

FoodMaven sells high-quality local, oversupplied and imperfect food from distributors, manufacturers and producers to restaurants and institutional kitchens at a significant discount. They leverage an efficient online marketplace, big data optimization technology, and an agile logistics model. FoodMaven make sure it gets sold, donated or sent to environmentally conscious alternatives. In short, FoodMaven is good for profits, good for people and good for the planet.

Product Management

While working with FoodMaven I was in charge of each aspect of the project, from visual design to development.

Wireframes

While working with FoodMaven I designed in wireframe format to validate usefulness and usability with the client prior to moving to visual design.

Visual Design

As product design lead I provided over 100+ visually pleasing designs to help define the future of FoodMaven new look and feel.

Development

I worked with internal developers to help insure design aligned with the product vision and was delivered on-time.

Project Highlights

Have you ever seen an ugly carrot? They’re usually the ones left at the bottom of the bin at grocery stores, overlooked by perfectionist shoppers. FoodMaven gives those carrots a second chance. They recover the more than $200 billion in lost revenue caused by wasted food each year, be it over-purchased or imperfect goods. Then, FoodMaven resells it to restaurants and institutional kitchens at a significant discount.

The Problem of Lost Food

Remarkably, the amount of food produced globally is enough to feed over 10 billion people (far more than the population of Earth today). But the food distribution system is highly imperfect, resulting in massive amounts of waste.

Foodmaven is a forward-thinking social enterprise focused on tackling the problem of lost food through the deployment of rapid logistics and an innovative online marketplace that connects distributors, manufacturers and producers to restaurants and institutional buyers.

Partnering for Social Impact

FoodMaven and I partnered to bring awareness to FoodMaven’s cause and business via the design and development of a new modern, responsive website. I was challenged with an aggressive timeline. I expedited the build so development could run in parallel to design, ultimately producing a website that more clearly communicates FoodMaven’s work and impact.

The WordPress website showcases dedicated flows for buyers, sellers, and other stakeholders, making it easy for users to navigate. Bold colors and highly-visible CTA buttons move users through the website to typical conversion points where they can learn more about the organization, make purchases, and more.

A Highly Effective New Site, in about a Month

In less than five weeks, I produced an intuitively designed WordPress website on time and on budget. Since launch, awareness and traffic have increased dramatically and FoodMaven is thrilled with the results. Now, users and can access the website from any device, opening up traffic sources that were previously inaccessible to the company.

I’m proud to help FoodMaven reduce hunger, foster an environmentally conscious community, and save food from landfills.

Visit Foodmaven.com

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